Captain Kirk: “Evaluation of M-5 performance. It’ll be necessary for the log.”
Mr. Spock: “The ship reacted more rapidly than human control could have maneuvered her. Tactics, deployment of weapons, all indicate an immense sophistication in computer control.”
Captain Kirk: “Machine over man, Spock? It was impressive. Might even be practical.”
Mr. Spock: “Practical, Captain? Perhaps. But not desirable. Computers make excellent and efficient servants; but I have no wish to serve under them.”
— Star Trek (original 1968 television series), Episode 24: “The Ultimate Computer,”
This will be my third post on the topic of Artificial Intelligence, or AI. In my first, I included part of a transcript of a two-hour “conversation” between New York Times tech columnist Kevin Roose and the Bing AI chatbot “Sydney.” I was curious about what else Roose has written and bought his 2021 book Futureproof: 9 Rules for Humans in the Age of Automation. I want to share a few of his recommendations on how we can try to stay in control of our lives.
A major theme of the book is that many jobs now done by humans that will soon be done by A.I. For example, a central concern of the current writers’ strike in Hollywood is the writers’ fear that AI will be used to create scripts and stories that will put human writers out of work. They want assurances from the studios that they won’t let that happen. But studios, knowing how cost-effective such a change would be, are so far reluctant to make such a commitment. Many other jobs, even in law and finance, will soon no longer need human beings as they do now.
So what can we do? His first rule is “Be Surprising, Social and Scarce.” AI-assisted computers are used effectively in performing rational tasks in stable environments, like playing chess, operating a complex warehouse, linking an Uber driver with a customer, and analyzing massive amounts of data. But, so far, they aren’t yet good at operating in unstable environments that require subtle human perceptions, adaptability, and responding to unexpected situations. Roose thinks there are some jobs in which humans will have an advantage, at least in the near future: teachers, bartenders, nurses, occupational therapists, police detectives, hairstylists, flight attendants, and mental health workers, to name a few.
Another rule is “Resist Machine Drift.” By this Roose means “… a kind of internalized automation taking place inside many of us that, in some ways, is much more dangerous. This kind of automation burrows into our brains and affects our internal lives – changing how we think, what we desire, whom we trust.”[i] As our activity on our devices and social media is tracked, analyzed, and sold, AI systems on platforms like Facebook and YouTube offer us links, ads, and information that we are tempted to follow. This can “… lure users into personalized niches filled exactly the content that is most likely to keep their attention – and how, often, that means showing them a version of reality that is more extreme, more divisive, and less fact-based than the world outside their screen.” [ii] We don’t realize what’s happening – we just keep getting presented with interesting links to click on and enjoy the ride. But we can, over time, find ourselves down a rabbit hole.
These options and prompts sometimes simply appear in our feed or are presented to us as “recommendations.” Recommendations can feel like a helpful, personal invitation offered to make our life easier and more pleasurable. But the real purpose of the recommendations is to keep us engaged and to keep clicking. Over time, Roose believes our preferences are no longer our own, but become intentionally shaped, crafted, and utilized by AI to capture our attention and profit from it. (For example, he notes that 70% of YouTube views are “recommendations” generated by AI, not what viewers originally went looking for; as long as we stay engaged, YouTube can sell our attention to advertisers.)
To resist “Machine Drift,” Roose encourages us to not let our time, attention, and money follow every recommendation we are given and instead take time to consider what we really want and what sources we can trust.
Leave Handprints is another theme. We can go online and buy inexpensive items from anywhere in the world. But machine-designed and manufactured objects reflect a very different reality from a handmade ceramic pot or artwork made by a real person who used skill and patience to create something unique; we instinctively value it more. When it’s someone’s birthday on Facebook and we see all the “Happy birthday!” responses, we know that those come from a convenient, one-click option Facebook offers us, taking almost no effort. But when we see a message that somebody took time to compose and post, it feels very different. And if we find in our mailbox a real birthday card with a meaningful, personal message, we know that took time, focus, and care — and it means so much more.
I would add the importance of patronizing businesses which reflect local neighborhoods and cultures. You can feel the difference when you go into a business where its identity and practices are determined by a large, remote, data-driven corporation, in contrast to a local pub, coffee house, market, or retail store that is owned, operated, and managed by real people.
Roose says instead of buying a drill on Amazon, he now takes a little more time to go to the local hardware store and talk to a real person. He suggests we occasionally turn off the Google map directions when we are driving and rely on our own brain – maybe even choosing a route that will take more time but is more scenic or interesting. We can regularly take time to meditate and reconnect with our bodies. We can set aside a “human hour” every day in which all devices in our household are off, and instead do activities (a sport, cooking, conversations, or taking the dog for a walk) that are personal, pleasurable, and restorative. (And, as far as we know, no AI system is tracking our activity if our devices are turned off.)
I was particularly taken by Roose’s account of how he was able to significantly change his addictive relationship with his Smartphone. But I’m going to save that story for a future post.
The challenges of AI go far beyond our individual lives, but I appreciate Roose’s efforts to help us claim as much independence, freedom, and integrity as we can in this rapidly changing world.
I do think AI will have uses that will benefit us. But all these years later, I still want to remember the wisdom of Mr. Spock: “Computers make excellent and efficient servants; but I have no wish to serve under them.”
Photo of Kirk and Spock: Photo 8158024, fanpop.com
[i] Roose, page 80
[ii] Ibid, page 80

